Are Business Reviews Important? Let’s Find Out

Have you ever wanted to buy a product you’re not fully sure of and turned to the internet to get some answers? You’re not alone!

Thanks to the internet, consumers now have access to various online channels to get more information about a particular brand or product. They use search engines, social media platforms, and blogs to gain more insights. More specifically, they turn to customer reviews to get direct insight into other people’s experiences with the brand they wish to buy from.

Writing an authentic brand review is just as important as reporting business review scams online. Here’s why business reviews are so important.

woman writing a review

They Help Build Brand Trust

Honest online reviews are perfect for promoting local businesses and helping them grow. When you write a review for a business you’ve recently worked with, you’re essentially sharing your experience with their potential and existing customers. Highlighting your positive experience validates the business and adds to its credibility. Other consumers will read your review and feel reassured that the brand they’re about to work with is reliable.

Of course, business reviews don’t only highlight positive experiences. You can also include aspects you didn’t like or things that didn’t work for you (without being rude) to help other customers make informed decisions and assist the brand in improving in those areas. The idea is to be honest and help the brand build trust.

They Enhance Online Visibility

Business reviews help brands gain traction online. This is especially useful for small businesses or start-ups that don’t yet have a huge target market. Your positive reviews can help them reach a wider audience and explore new markets.

Business reviews also help businesses improve their SEO rankings. When you write authentic and positive reviews, Google is more likely to trust the website you’re writing about and help it rank higher. This helps the brand name appear in the top search engine results, allowing the business to attract more customers. It can also help with product visibility.

They Influence Purchasing Decisions

According to research, almost 60% of consumers look at online reviews once a week. Needless to say, online business reviews impact consumers’ purchasing decisions. They’re more likely to invest in a product or service that has been positively reviewed by other customers than opt for something with no reviews.

a person reading a review

Think about it: how often have you bought a product that had a five-star rating? How likely are you to buy a product that doesn’t have any reviews compared to one that has raving reviews? Your contribution to business reviews is more influential than you think!

FraudTrac offers online fraud tracking services to businesses and consumers alike. We also encourage consumers to report malicious activities and business review scams online through our platform. You can share your detailed reviews through our platform, guiding other customers.

Contact us today to get started!

 

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